Comments on: The Blurring Line Between Editorial and Native Ads at the New York Times http://mediashift.org/2017/10/advertisers-underwrite-new-york-times-content/ Your Guide to the Digital Media Revolution Fri, 02 Feb 2018 09:19:00 +0000 hourly 1 By: Marcus Bandy http://mediashift.org/2017/10/advertisers-underwrite-new-york-times-content/#comment-83414 Mon, 20 Nov 2017 15:40:00 +0000 http://mediashift.org/?p=146025#comment-83414 So stupid. A hidden disclaimer is not separating anything. It’s little more than creatively shurking responsibility so you can maintain credibility and corporate cashflow.

]]> By: Ava http://mediashift.org/2017/10/advertisers-underwrite-new-york-times-content/#comment-83400 Wed, 04 Oct 2017 02:39:00 +0000 http://mediashift.org/?p=146025#comment-83400 Yes, I think we are saying the same thing. The current standard is not acceptable in my view.

The FCC standards don’t guarantee transparency. The word ‘partnership’ seems intentionally vague and doesn’t make it clear if and how an advertiser was involved in creating the content people consume.

]]> By: pixiedust8 http://mediashift.org/2017/10/advertisers-underwrite-new-york-times-content/#comment-83399 Tue, 03 Oct 2017 20:03:00 +0000 http://mediashift.org/?p=146025#comment-83399 To be fair, using “partnership” as disclosure does adhere to FTC standards. Perhaps the issue is more with the standards that are acceptable?

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